New format, let me know what you think

I'm testing a new format for the next few weeks. Some of you love the long reads. Some of you just want the highlights. So this one's short: 4-5 quick hits, with links if you want to go deeper. Hit reply with feedback, thoughts, and everything in between.

📖 New on the blog: Saturday Morning Is the Flex Nobody Talks About. The real flex isn't Friday night. It's what you do Saturday at 8am.

🥤We’re officially in pilot mode. The Club Soda Club app is in the pilot phase. Want on the waitlist? Just reply to this email. And to the 15 testers already in: thank you for every note, bug, and idea so far. You're building this with me.

📊 Week one numbers (and they're real):

  • 11 of the 15 testers have logged at least one session

  • $905 saved, cumulatively. Real money, back in real pockets.

  • 42 locations added to the CSC universe map

🐢 We're putting a face to the club. OKPants, the designer behind all our graphics, is cooking up a mascot. Top secret, can't say a word. Fine, I’ll tell you! It's a turtle. That's all you get for now.

Your move this weekend: order a club soda on the rocks, drop what you would've spent into your Jamo Fund, and watch the number climb. (Testers, log it so it counts.)

All Bubbles. No Troubles.

produced by Scott Nixon

Episode #28 - Shane Spohn

Shane Spohn is almost two years in. He was up 130 pounds, in the stroke zone, and watching his health and his marriage slip at the same time. What turned it around? His kids. Three years ago he was busting out of a 2XL. Today he's in a large. His advice is about as direct as it gets: be honest with yourself, your friends, your family. You're never going anywhere if you're not.

Out in the Wild

Crescent Beach, Florida - photo credit Holly R.

Introducing the Club Soda Club referral Program

Know someone who's thinking about it? There's no membership requirement.

Part-time members, full-time members, "I'm just curious" members. All welcome. So whether you've got a friend who's been saying "I should probably cut back" every Sunday morning for the last six months, or a friend who's already all-in on the alcohol-free life and just hasn't found their people yet — send them your link . They subscribe to the free newsletter, you both win. No pressure, no program, no weird pamphlets.

Basically, if they've ever ordered a club soda (or anything else non-alcoholic) and felt like they had to explain themselves... they're already one of us.

👇👇👇

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