The bar order nobody questions

📖 The most underrated move at the bar. It doesn't make a speech. It doesn't ask permission. It just shows up in a rocks glass. This week's read is on club soda on the rocks: the order that looks like a cocktail, keeps your hands busy, and asks nothing of you. Full-time or part-time, it works for the night you're actually having.

⚽ No Scotland, no party. For the last five days I've been following the Tartan Army around south Florida. Card-carrying members of the Club Soda Club? Not even close. But watching the loudest, friendliest, most joyful crowd in football do their thing, something jumped out: between beers, they were drinking water. All day. Staying ahead of the heat and the hangover. And in five days, I didn't spot a single liquor drink. Turns out the loudest, friendliest crowd in football is pacing itself better than half the bar. Full story dropping on the blog soon.

⚜️ We're headed to Tales of the Cocktail. New Orleans, here we come. It's the biggest gathering in the cocktail world, bankrolled by the giants of the liquor industry, and Scott Nixon and I are walking in alcohol-free. Two club soda guys at the spirits world's biggest party. A few years ago that's a punchline. This year there's a whole seminar on no & low, so the disruptors officially made the schedule. We're there to make new connections, line up more All Bubbles. No Troubles interviews, and put the Club Soda Club app to the test in a city that never sleeps. Oh, and this year's Tales theme? Spark. Same as ours. Some things are just meant to be. Been before? Send me your first-timer tips, I'm all ears.

🍺 What are you actually drinking? The alcohol-free shelf is exploding right now, new beers, new beverages, new everything. Me, I'm a club soda on the rocks guy through and through. But I want to know what you're reaching for. Found an N/A beer or drink you genuinely love? Reply and tell me. I'll round up the crowd favorites in a future issue.

🙋‍♀️ First look: two new women's tees. We're lining up two women's pieces: the Club Soda on the Rocks V-neck in Lagoon Blue, and a brand-new Orchid Lavender relaxed fit. They're a couple months out, but here's the deal: the more interest we see, the faster we move, and the first folks on the list may get early samples before they hit the shop. Want in? Tap to get on the list:: Lagoon Blue V-neck → · Orchard Lavender relaxed fit→

produced by Scott Nixon

Courtney Jones is three years in, and she'll tell you straight: still a party girl, just an alcohol-free one. She spent years in and out of the hospital from drinking without ever connecting the dots. She thought she was just sick. Everything changed when she decided she didn't want to be that person anymore. Now she's chasing something she'd never felt before: inner peace, inside and out. And the fun never left. People are still surprised she doesn't drink, because the party-girl energy never went anywhere. Her advice: just try it. What's the worst that can happen?

Know someone who's thinking about it? There's no membership requirement.

Part-time members, full-time members, "I'm just curious" members. All welcome. So whether you've got a friend who's been saying "I should probably cut back" every Sunday morning for the last six months, or a friend who's already all-in on the alcohol-free life and just hasn't found their people yet — send them your link . They subscribe to the free newsletter, you both win. No pressure, no program, no weird pamphlets.

Basically, if they've ever ordered a club soda (or anything else non-alcoholic) and felt like they had to explain themselves... they're already one of us.

👇👇👇