Why we do this

Last week someone walked up to me at General Provision, the coworking office I'm based out of in Fort Lauderdale.

Not someone I knew well, but a fellow member of the space. He recognized me from a talk I gave about three months ago, one of those open mic-style events where you share something you've been working on and hope it lands.

Apparently, it landed.

He told me that after hearing my story, he went home and started doing the math. How much he was spending. What he was getting out of it. And the ROI just wasn't there. His words, not mine. He said he decided that night to stop drinking. Three months ago. And he's still going.

I didn't know any of this until he walked up and told me.

Then, a few days later, Scott's at Riffs in Tremont, wearing a Club Soda Club shirt, and a guy walks up to him. Tells him he's been watching the All Bubbles. No Troubles. episodes and that the stories helped him get over the hump. He finally took control and quit drinking.

Scott was so fired up he literally took the shirt off his back and gave it to the guy.

Two people. Two cities. Same week. Neither one was expected.

I'm not going to lie — that hits different.

Because when you're putting out content every week, producing interviews, writing newsletters in the early morning hours, there's always a voice in the back of your head going, "Is anyone actually reading this? Does any of this matter?"

And then someone walks up to you, unprompted, and tells you it changed something for them. That hearing one honest story gave them permission to question the habit. That they ran the numbers and the numbers didn't lie. That they finally got over the hump and made the move.

That's the whole point.

That's why we do All Bubbles. No Troubles.

Real people sharing their real experiences.

No scripts, no programs, no rulebook. Just honest conversations about what drinking less actually looks like. The messy parts. The wins. The random Tuesday where it just clicked.

Those stories travel further than you think. They land in someone's earbuds on a morning walk, or in a room full of people at an open mic, and suddenly the thought that's been sitting in the back of someone's head for six months doesn't feel so crazy anymore.

And that's where you come in.

If you, or someone you know, has a story worth sharing, we want to hear it. You don't need to have quit completely. You don't need some dramatic turning point. You just need to be willing to talk about it.

A short interview. A real conversation. It's casual, 15-20 minutes, just a conversation. Your story could be the one that makes someone else finally say, "Okay. Maybe I'll try it."

Hit reply and let me know. Even if it's not you, maybe it's a friend, a coworker, someone in your life who's been making quiet changes. Send them this email. Let's keep the ripple going.

Stay Sparkling,

Sorin

The Club Soda Club tee. Front logo, full back print, and a color that pops harder than your friend's hangover. Grab it, throw it on, and go do the Saturday morning thing everyone else is sleeping through. Shop now.

Know someone who's thinking about it? There's no membership requirement.

Part-time members, full-time members, "I'm just curious" members. All welcome. So whether you've got a friend who's been saying "I should probably cut back" every Sunday morning for the last six months, or a friend who's already all-in on the alcohol-free life and just hasn't found their people yet — send them your link . They subscribe to the free newsletter, you both win. No pressure, no program, no weird pamphlets.

Basically, if they've ever ordered a club soda (or anything else non-alcoholic) and felt like they had to explain themselves... they're already one of us.

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